There's nothing more enraging to me as a moviegoer than that dreaded moment when, in the middle of a movie, the unmistakable, un-ignorable glow of a cell phone screen cuts through the glorious darkness in my field of vision and takes me out of the viewing experience. Texting, sexting, checking emails, Tweeting -- I don't care what your excuse is, it's not okay to ruin everyone else's experience by using your phone (or talking or shaking the entire row of seats with your nervous-boredom knee jiggle or letting your stank feet air out in the aisles or snoring, you selfish prick.) So why would theater owners or studio heads, whose job it is to deliver an enjoyable movie-going experience to their paying customers, ever even entertain the notion of allowing or encouraging texting in a movie theater?
That's just what some members on a panel discussion entitled ?An Industry Think Tank: Meeting the Expectations of Today?s Savvy Moviegoer? at CinemaCon reportedly proposed today in a conversation about issues facing the industry. Deadline's David Lieberman reports:
Regal Entertainment CEO Amy Miles says that her chain currently discourages cell phone use ?but if we had a movie that appealed to a younger demographic, we could test some of these concepts.? For example, she says that the chain talked about being more flexible about cell phone use at some screens that showed 21 Jump Street. ?You?re trying to figure out if there?s something you can offer in the theater that I would not find appealing but my 18 year old son? might.
You know what else these hypothetical teenagers want when they go to a movie? To see R-rated boobs and sneak into other movies without paying, so let's just…
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